I’ve spent 8 years looking for a label. Am I a "Relationship Coach"? A "Performance Hypnotist"? A "Trauma Specialist"? I kept trying to put myself in a box. But yesterday, looking over my client notes from the last decade, it hit me. I’ve been in the same niche all along. I just didn’t have the name for it. No matter the client I work with... Whether they are reeling from a breakup... Struggling with insomnia... Trying to heal from childhood trauma... Or just lacking the confidence to speak...

Yesterday, I was sitting with my wife, venting. I told her I was struggling. Trying to pick a "niche." Trying to dial down into that one, specific problem I "should" solve for the world. She looked at me and didn’t blink. "Matus, your niche is that you learn things that work... and you make them simple for everyone else." She challenged me right then and there. "Stop overthinking the "business" of it. And just share EVERYTHING." So, that’s what I’m doing. Starting today, I’m opening the vault...

When my wife broke up with me a few years ago, I thought I was doing all the “right” things. I talked it out. I tried to stay “mature.” I kept myself busy. I told myself time would heal it. It didn’t. Looking back now, I can see I was making the same 5 mistakes I now see almost everyone make after a breakup. Not because we’re stupid. Because no one ever told us what not to do. I didn’t know these were mistakes. I thought they were helping. In reality, they were quietly feeding the craving and...